Visual identity and image of Manish Arora

Manish Arora Logo, Symbol and visual identity
www.manisharora.ws

Paco Rabanne has got a new Creative Director Manish Arora who hails from India and is an alumni of NIFT, the prestigious design school in India. The verbal Identity of Manish Arora gives the consumer the impression that the Country of Origin is India. His brand name has Indianised english  fonts, Kitsch style and psychedelic colours synonymous with the country's colourful lifestyle. This distinct style of the design brand has formed the visuall identity for the brand.

The brand has taken the personality of the designer with brand name linguistic characteristics (Keller 2008) of semantic devices such as Paronomasia (Keller 2008) which refers to pun and word plays clearly illustrated in Manish Arora’s label called Fish fry which has had collaborations with Reebok, MAC and Swatch.

Personification which is humanising an inanimate object as discussed by Keller (2008) is shown in the main brand name 'Manish Arora' which also has a strong visual identity with its logo, in which orthographic device of abbreviation (Keller 2008) 'MA' is used with bright pink and lime green colours that are very memorable hence adhering to memorability, likeability and adaptability of the brand (Keller 2008). Also, since the brand name is a person and the logo is distinct the brand name is protected.

The brand positioning achieves differentiation from the category as a whole rather than from specific competitors within the category referring to disruptive positioning approach as stated by Keller (2008). This approach is achieved because it defies its own category of fashion, borrow rules from another category- Architecture, Sculpture and Paintings; and create a new category of Revolutionary clothing. The target market of Manish Arora or Paco Rabanne is celebrities who have defied rules such as Lady Gaga, Katy perry and Rihanna.