I also came across this site called ruth cross and on its front page there was Bella Swan of twilight and below that was the heading ' WE ARE THE ORIGINAL MAKERS OF THE MITTENS BELLA WEARS IN TWILIGHT,'. Now that is clever marketing one would say. The mittens worn by the celebrity is showcased on the site , although it is hard to say if they are the original makers. The knits are very innovative and made from pure wool. According to Solomon (2002) as quoted by Schlecht
a central goal of advertising is the persuasion of customers, i.e., the
active attempt to change or modify consumers’ attitude towards brands.
In this respect, the credibility of an advertisement plays an important role in convincing the targetaudience of the attractiveness of the company’s brand. The statement that Ruth cross is the original makers comes across as very attractive to consumers.


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